Press Release
Cyrulean Announces A New Brand Promise and Long-Term Corporate Strategy
Toronto, Ontario, February 23, 2006 - Cyrulean has re-launched itself with a new brand promise and long-term corporate strategy.
With a strong track-record for developing and implementing enterprise-changing Business Intelligence technologies, the company sees a broader opportunity for itself in offering a wider range of services.
“Real solutions start with real ideas” states Pat Bushnik, Vice-President, Client Services, one of Cyrulean’s four founding partners. “The challenges of Business Performance Management include a range of considerations that our team has included in its processes since we first came to market.”
Cyrulean’s new positioning is “Creating Possibilities”
The promise reflects the spirit that is at the heart of the team’s ongoing efforts. The company’s history includes repeated successes based on a significant combination of insight, experience, technological savvy and business acumen.
“We are going forward with a new promise that better reflects the skills that we have developed and put into play through major undertakings with significant organizations over a period of fifteen years.” says Michel Gaudet, Vice-President, Implementation Services. “We’ve got a great story to tell. Now it’s time for us to start telling it.”
The brand launch includes a new logo and positioning line, the redesign of their Web site and new printed collateral materials.
For more information contact:
Chris Sauer,
Vice-President, Client Services
1-866-726-6527
csauer@cyrulean.com
About Cyrulean
Cyrulean is an emerging force in the global Business Performance Management (BPM) industry. Making good on their promise to “Create Possibilities” the Cyrulean team enables organizations to make and maintain a link between strategy, Enterprise Planning and Business Intelligence (BI). Cyrulean helps companies understand the value of BPM, and leads them through the process of defining strategic goals, selecting a solution and developing & implementing departmental or enterprise wide BPM systems.
